The pandemic is disrupting marketing as we know it
The pandemic is disrupting marketing as we know it Ibrahim Sirkeci, London | 22/04/2020 From Regent’s Review We will perhaps
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Category: Transnational Marketing
Transnationals or Transnational Mobiles
Following on from earlier work on ‘mobile nationals’, a new customer segment can be defined as ‘transnationals’ or ‘transnational mobiles‘.
How to define Transnational Marketing
Although transnationalism and transnational research is very well established in other social science disciplines, Transnational Marketing is a new and